About the artist

Callum Toy is a London based artist working in the luxury beauty sector as both a photographer & director. Most recently he has progressed into new digital media and CGI to create mixed reality productions for commercial & personal projects, most recently a 360 campaign for Harrods, including a nine-part CGI cover for Harrods Magazine.. Toy recently exhibited his CGI floral artworks at The Shard London as part of a digital installation.